Yoti

Yoti set out to offer everyone in the world a free digital identity and a way of proving who they are, simply by being themselves.

The brand was defined and developed alongside the founding principles to create a flexible and aspirational identity synonymous with trust. It had to be flexible to work across a multitude of applications and situations, from mobile apps to physical key fobs. Aspirational to work on a global scale alongside respected brands and partners. Trusted because of the responsibility of securely storing peoples most valuable assets, their identity and biometrics.

The identity and visual brand was rolled out as products and services were developed. The logo was designed to be collaborative: in the business space it can adapt to the brand colours and themes of our partners, and for consumers they have the option of personalisation.

One of the biggest challenges we faced was explaining how the groundbreaking concept of a digital identity app, the biometric and encryption elements of the product, would work for consumers. To help tell this story we enlisted the help of Animade animation studio to create a unique set of animations and characters to translate the proposition.