Money20/20 Asia app
Lead Product Designer
The problem
Enable attendees of Money20/20 Asia to make new organic connections, outside of their existing network, through the app.
The process
Analyse attendee feedback from previous events
“After 20 years of attending Financial Services Conferences, I can honestly say this is the best Conference I have attended. The learning opportunities are cutting edge and it is a forum for great networking amongst senior industry peers”
‘Networking is the best here, saves you 4-5 business trips during the year.’
‘All the right people are there.’
‘Great event with diverse attendees.”
Customer journey map
Looking at the entire customer journey using proto-personas to identify opportunities where we can add value to the networking proposition.
Impact mapping workshop
Impact mapping is a strategic planning technique that can help teams build products and deliver projects that make an impact, not just ship software.
