Money20/20 Asia App
Money20/20 is the worlds largest FinTech, Payments & Financial Services event.
The goal of the Asia App project was to understand whether attendees would make new connections outside of their existing network, through the app.
The challenge
Enable attendees of Money20/20 Asia to make new connections, outside of their existing network, through the app.
The Process
Analyse attendee feedback from previous events
“After 20 years of attending Financial Services Conferences, I can honestly say this is the best Conference I have attended. The learning opportunities are cutting edge and it is a forum for great networking amongst senior industry peers”
‘Networking is the best here, saves you 4-5 business trips during the year.’
‘All the right people are there.’
‘Great event with diverse attendees.”
Customer journey map
Looking at the entire customer journey using proto-personas to identify opportunities where we can add value to the networking proposition.
Impact mapping workshop
Impact mapping is a strategic planning technique that can help teams build products and deliver projects that make an impact, not just ship software.
Why impact mapping?
Early user flows and design exploration
The outcome
Profile set up
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