WGSN / Personalisation
WGSN is the authority on consumer and design trends, helping brands across the globe design and create on-trend products and experiences.
The goal of the personalisation project was to give clients the right trends at the right time, using a combination of human ingenuity and data.
The challenge
Give our customers the right trends at the right time, built using a combination of human ingenuity and data.
The Process
Gather customer feedback and usage behaviour
“I cannot find the content that is relevant to my role”
“It’s hard to navigate”
“It’s not mobile”
“The site is slow”
“Search is not
good enough”
Heat map highlighting navigation problems
Talk to stakeholders
Create high level outcomes
High level outcomes were created as a team based on the feedback received from our clients. Outcomes are a great way to focus on the problem to be solved rather than solutions.
“Outcomes are the user and customer behaviors that drive business results.”
Applying a new, lean approach
Early design exploration
The outcome
WGSN fashion, logged in homepage
WGSN fashion logged in homepage
WGSN fashion content library
WGSN fashion content library filtering
